SmartAC.com Brand Kit
=====================

Welcome. This kit contains the official SmartAC.com brand assets for use
in approved press, partner, and co-marketing applications.

The full press kit lives at smartac.com/brand. Reach press@smartac.com
with any questions.


What's inside
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  Logos
    Primary wordmark and AC brandmark in multiple color variants:
      • Primary navy — for light backgrounds (default)
      • White / reverse — for navy or dark backgrounds
      • Monotone — solid-color background variants
      • AC brandmark — the standalone italic AC mark for tight
        spaces and secondary use

    Use SVG wherever possible — it scales without quality loss.
    Use PNG only when SVG is not supported.

  Fonts
    Centra No. 2 — the SmartAC.com brand typeface, in OTF (desktop)
    and WOFF2 (web) formats across all six weights.
    See the README inside the fonts folder for installation
    instructions and a web @font-face example.

  Messaging Toolkit (PDF)
    Approved language for SmartAC.com — tagline, one-liner, social
    blurb, elevator pitch, "how we deliver" framing, press release
    boilerplate, and tone of voice direction. Use these copy blocks
    verbatim where applicable rather than paraphrasing.


Quick usage rules
-----------------

LOGO
  • Always maintain proper clear space around the wordmark — equal
    to the x-height of the "smart" lettering on all sides
  • Use the navy primary on light backgrounds; use the white reverse
    on navy or dark photography
  • Never alter the proportions, colors, or italic treatment of the
    AC mark
  • Never combine the logo with text in a way that creates a new
    lockup — request a co-branded lockup from press@smartac.com

COLOR
  Primary palette
    Navy          #000F39
    White         #FFFFFF

  Accent palette
    Bright Blue   #3E40EB
    Cool Blue     #62D8D8
    Warm Orange   #D97A4A
    Off White     #F5F5F5

  Use Navy and White as the dominant colors. Accents should appear
  sparingly — typically as highlights, buttons, or single design
  elements, not as backgrounds for full sections.

TYPOGRAPHY
  Centra No. 2 in all SmartAC-branded materials. Sentence case for
  headlines and body copy. Use weight (Medium or Bold) for emphasis
  rather than italics or all caps.

WRITING
  Refer to the messaging toolkit PDF for approved copy blocks.
  Use these verbatim where applicable rather than paraphrasing.


Permitted use
-------------

These assets may be used by approved partners and members of the press
for editorial coverage, co-marketing, and partner communications about
SmartAC.com.

Do not:
  • Modify the logo, wordmark, or AC brandmark in any way
  • Use SmartAC.com assets in a way that implies endorsement,
    partnership, or affiliation that has not been formally established
  • Redistribute these files to third parties outside of authorized use
  • Use SmartAC.com colors or typography in ways that misrepresent
    the brand

For co-branded materials, partnerships, or any use case not covered
above, please contact press@smartac.com before publishing.


Trademarks
----------

SmartAC.com, the SmartAC wordmark, and the AC brandmark are trademarks
of SmartAC.com. Centra No. 2 is licensed from Lineto.com.


Questions
---------

Press, media, partnerships, or general brand questions:
  press@smartac.com

Updated 2026
